A HALF-DAY BUSINESS SEMINAR
Saturday, November 1st, 2025 — 12noon - 4:30pm
A Modern Look at Digital Marketing & Retail Strategies
Improve Your Digital Marketing and Sales Methods to Drive Online Visibility, Web Based Sales, and In-Person Foot Traffic.
Photo Credit: WebPT Ascend National Business Conference — Ben, while speaking on Digital Marketing for Customer Acquisition and Brand Engagement
Course Description:
Elevate Your Digital Presence & Retail Impact: Modern Strategies for Growth.
This dynamic half-day seminar provides attendees with cutting-edge insights into today’s digital marketing landscape and effective retail smarts. Learn how to enhance your online visibility, drive web-based sales, and increase in-person foot traffic and buyers rates by leveraging the psychology of connection, trust, and retail marketing strategies.
Discover how to build stronger online relationships with potential customers, understand their decision-making processes in the digital sphere, and create compelling online experiences. You’ll also gain actionable strategies for leveraging social media, online content, and other digital tools to attract new business and build your local reputation. Furthermore, explore how to integrate these digital efforts with effective in-person retail strategies to foster customer loyalty and drive sales both online and offline.
What will you gain from this course?
Enhanced Customer Engagement through Psychology and In-Person Stagecraft
Attendees will gain a solid understanding of core psychological principles, cognitive functions, and the foundations of trust that directly impact how customers engage with their brand, products, and services, both online and in person. They will learn actionable techniques to build rapport, better understand customer decision-making processes across various touchpoints, and ultimately foster greater customer loyalty and engagement.
You will also explore key aspects of physical presence and connection in face-to-face interactions and retail environments; the principles of curating authentic engagement through physical environment, nonverbal communication, and strategic presentation to enhance in-person sales and customer experience.
Modern Customer Experience and Strategic Retail Engagement
Your physical business space and the entire customer journey – from online discovery to in-person interaction and beyond – MATTER significantly to the overall customer experience. In fact, how your customer perceives your business prior to any direct engagement plays a huge role in trust, alignment, buy-in, and repeat business, influencing both online and in-store behavior.
Learn how to strategically design all these critical customer touchpoints, including your physical retail space and in-person sales methods, to set up your team for success, ensure a positive and thorough customer experience, and cultivate customers who become enthusiastic advocates for your business, driving both online and in-store traffic and sales.
Strategic Digital Marketing and its Impact on Online and In-Person Sales
Recognizing the paramount importance of the online environment in driving both digital engagement and in-person traffic and sales, attendees will learn to evaluate and develop updated digital marketing strategies. The focus will be on enhancing both online and physical visibility, attracting new customers, and ultimately benefiting overall business growth and revenue across all channels.
This involves understanding the psychological factors that influence online behavior and applying effective marketing concepts to drive both web-based sales and foot traffic to physical locations. You’ll also explore how to seamlessly integrate your digital efforts with your in-person retail strategies.
Who is the instructor?
Ben Fung is a Professor, Educator, and Consultant with over 20 years of experience across healthcare, business operations, management consulting, digital marketing strategy, and education.
He is known for his expertise in digital marketing, workforce intelligence, organizational behaviors, and the job market — speaking regularly at national business conferences, galas, and keynotes.
Fung is also known as one of the first wave founders of rehab therapy digital media and marketing firms through his company UpDoc Media™ an UpDoc, Inc. company. Additionally, he recently finished a national spokesperson tenure of six years with the American Physical Therapy Association Media Corp. Alongside his ongoing presence at UpDoc, Fung currently serves as a professor for healthcare careers and business administration programs.
Fung received a bachelor’s degree in bioengineering and psychology at the University of California, San Diego, a master’s degree in business administration at the University of Michigan, and a doctor of physical therapy degree at Azusa Pacific University.
Hover or tap the images to explore a few of Ben’s past speaking engagements highlights.
That one time we got #SocialPT trending
Since the early 2010s, Ben Fung has been one of the go to experts in all things digital marketing, and has extended his scope from patient care marketing, to educational and publishing companies, to helping ranchers sell direct-to-consumers, to supporting local cafe & restaurant businesses, and has experience with service to law firms and financial institutions.
The adjacent screencap was taken when his session at a national conference trended on then Twitter (now X) back in 2017.
Photo Credit: Ben, while speaking at CSM on #SocialPT — the future of transforming society through digital media.
Why is this course important?
Building Trust and Authentic Connection: The Bedrock of Customer Engagement and Enduring Loyalty
In today’s marketplace, trust is paramount. Consider that 81% of shoppers conduct online research before making a purchase, indicating they are actively seeking credible and reliable businesses. Furthermore, studies show that customers with high trust in a business are significantly more likely to be loyal and advocate for that brand. Cultivating authentic connections, both online and in person, builds this crucial trust, leading to stronger engagement and long-term customer relationships.
Optimizing the Customer Journey: From Initial Impression to Lasting Advocacy
The entire customer journey significantly impacts their perception and spending. Research suggests that over 70% of purchasing decisions are made in-store at the point of sale, highlighting the critical role of the physical environment and in-person interactions.
Moreover, a well-designed retail space can reportedly increase sales by up to 540% compared to disorganized layouts. By strategically designing all customer touchpoints, both digital and physical, businesses can create positive experiences that foster buy-in and cultivate enthusiastic customer advocates who drive both online and in-person traffic and sales.
Mastering the Digital Landscape: Your Gateway to Visibility and Reputation
A strong digital presence is no longer optional; it’s essential for survival and growth. Nearly 90% of consumers begin their product or service search online, and search engines drive significantly more traffic to business websites than other sources.
Furthermore, online reviews heavily influence consumer choices, with a large majority unwilling to choose a provider or business with less than a four-star rating. Mastering digital marketing strategies and actively managing your online reputation are crucial for enhancing visibility, attracting new customers, and thriving in the modern digital ecosystem.
Course Objectives:
- Identify and explain core psychological principles relevant to building trust and influencing customer engagement and loyalty.
- Apply understanding of cognitive functions and the foundations of trust to improve customer relationships and guide mutually beneficial decision-making.
- Apply effective communication and rapport-building techniques in customer interactions and team collaboration.
- Analyze ethical considerations and psychological factors, including relevant marketing and sales concepts, that influence customer decision-making and overall experience.
- Evaluate various online digital marketing strategies for their potential to attract and engage new customers.
- Develop strategies for building and maintaining relationships with partners, collaborators, and community stakeholders to enhance organizational reputation.
- Design communication approaches that integrate psychological insights to improve buy-in and manage expectations with customers.
- Critically examine modern marketing and sales practices to improve their future impact—especially within the digital environment—through a psychologically informed lens.
Register Today!
Saturday, November 1st, 2025 — 12noon - 4pm
$125 for Okmulgee Chamber Members
$195 for General Public
Please use the form below to RSVP. We will email you a formal registration form shortly thereafter. Thank you!